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sharmin Akther
Apr 12, 2022
In Welcome to the Arts Forum
businesses need a particular scheme to call their name, address, phone, and website URL, also known as NAP+W, along with hours of operation and more. As an example, here's what our NAP+W schema would look like in the page's code:Local Enterprise Schema Markup Example Sample local enterprise schema markup (in Google's preferred format, JSON-LD) Google plans to expand its use of the schema, so be sure to take advantage of any structured data that applies to your content. Check out Google's Structured Data Testing Tool to confirm that you're implementing the schema correctly. 17. Information in the Local Pack Search engines want to make sure information about local businesses is valid before presenting it in the “Local Pack” (the handful of local listings that Google displays at the top of a page of company employee list web search results, with addresses and a map). A business's proximity to the searcher strongly influences its display in the local pack results, so your location matters. Keep your NAP+W data consistent across all sources. This is a local SEO priority because it improves search engine confidence in the accuracy of your business listing. Be sure to include your business address on your own website. You can do this in the footer so it appears on every page, or at least display it on your contact page. 18. Embedded Google Map By adding a Google map to your contact page or footer, you can quickly show searchers and search engines exactly where you are. Using an embedded map rather than a static map image provides additional functionality and reduces
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