Jul 31, 2022
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Businesses invest heavily to attract users and convert them into new customers. In fact, for every $92 spent on lead generation, conversion rates cost $1. Research also shows that ad blocking usage has increased to 40% on laptops and 15% on mobile devices. There are a lot of users who don't trust banner ads, which is one of the main reasons some digital publishers are confused about profitability. If your revenue relies heavily on advertising, you need to improve your website's user experience and conversion rates. As users increasingly decide to stop seeing ads on their devices, if you want to succeed in the digital publishing game, you need to make ads work for you and increase conversions at the same time, the following usability tweaks will help you Provide help to achieve. 1. Don’t overwhelm users If you've ever read " The Paradox of Choice, " then you know that the fewer choices people have, the better their ability to make decisions. Due to Latest Mailing Database people's limited ability to process information, numerous studies have shown that too much choice can lead to discomfort. This can also lead to negativity, consumers lack of action, lack of motivation to complete tasks, fewer conversions, dissatisfaction, and choice regret. This analogy can also be used for web ads – if you want higher click-through rates and better conversions, you need to make sure your ad has a unique definition. A design that fills a page with as many ads as possible will only be counterproductive to users and your advertising partners. If you want to keep users on your site longer, you must keep the number of ads to a minimum. For example, on your homepage, you absolutely need to host as few ad units as possible to allow readers to find and choose what they want to read. Image source: The Huffington Post When users are finally happy with your page and get something they love to read, they can click on the ad. A good way to measure the number of ads you want to show to your readers is to analyze the top performing articles/pages and see how the pageviews, traffic, and bounce rates change for each page. Based on ad impression statistics for each article, you'll understand how users are influenced by page bases and define page and ad goals accordingly.